Email campaign tracking consolidates delivery metrics: open rates, clicks, unsubscribes and bounces for each broadcast list.
Relationship to targeted messaging
Kronos messages also let you send targeted communications (email, SMS when enabled) to customer/ticket/screening segments with preview and history. Campaign analytics complement this by measuring performance after send.
Good practices
- validate segments and dynamic variables before send;
- monitor bounces to keep list quality;
- cross-check with commercial outcomes (sales, bookings) for the same period when relevant.
