{"id":4700,"date":"2026-05-13T18:40:25","date_gmt":"2026-05-13T16:40:25","guid":{"rendered":"https:\/\/ticketack.com\/knowledge-base\/campagnes-e-mail\/"},"modified":"2026-05-15T09:21:10","modified_gmt":"2026-05-15T07:21:10","slug":"campagnes-e-mail","status":"publish","type":"ht_kb","link":"https:\/\/ticketack.com\/en\/knowledge-base\/campagnes-e-mail\/","title":{"rendered":"Email campaigns"},"content":{"rendered":"<p><strong>Email campaign<\/strong> tracking consolidates delivery metrics: <strong>open rates<\/strong>, <strong>clicks<\/strong>, <strong>unsubscribes<\/strong> and <strong>bounces<\/strong> for each broadcast list.<\/p>\n<h2>Relationship to targeted messaging<\/h2>\n<p>Kronos <strong>messages<\/strong> also let you send targeted communications (email, SMS when enabled) to customer\/ticket\/screening segments with preview and history. Campaign analytics complement this by measuring performance after send.<\/p>\n<h2>Good practices<\/h2>\n<ul>\n<li>validate segments and dynamic variables before send;<\/li>\n<li>monitor bounces to keep list quality;<\/li>\n<li>cross-check with commercial outcomes (sales, bookings) for the same period when relevant.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email campaign tracking consolidates delivery metrics: open rates, clicks, unsubscribes and bounces for each broadcast list. Relationship to targeted messaging Kronos messages also let you send targeted communications (email, SMS when enabled) to customer\/ticket\/screening segments with preview and history. Campaign analytics complement this by measuring performance after send. Good practices validate segments and dynamic variables  [&#8230;]<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[172],"ht-kb-tag":[],"class_list":["post-4700","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-outils-d-analyse"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/ht-kb\/4700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/comments?post=4700"}],"version-history":[{"count":1,"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/ht-kb\/4700\/revisions"}],"predecessor-version":[{"id":5077,"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/ht-kb\/4700\/revisions\/5077"}],"wp:attachment":[{"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/media?parent=4700"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=4700"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/ticketack.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=4700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}