{"id":4701,"date":"2026-05-13T18:40:26","date_gmt":"2026-05-13T16:40:26","guid":{"rendered":"https:\/\/ticketack.com\/knowledge-base\/campagnes-e-mail\/"},"modified":"2026-05-15T09:21:11","modified_gmt":"2026-05-15T07:21:11","slug":"campagnes-e-mail","status":"publish","type":"ht_kb","link":"https:\/\/ticketack.com\/de\/knowledge-base\/campagnes-e-mail\/","title":{"rendered":"E-Mail-Kampagnen"},"content":{"rendered":"<p>Die Nachverfolgung von <strong>E-Mail-Kampagnen<\/strong> b\u00fcndelt Kennzahlen: <strong>\u00d6ffnungsraten<\/strong>, <strong>Klicks<\/strong>, <strong>Abmeldungen<\/strong> und <strong>Bounces<\/strong> je Kampagne.<\/p>\n<h2>Bezug zu gezieltem Versand<\/h2>\n<p><strong>Nachrichten<\/strong> in Kronos erlauben gezielte Kommunikation (E-Mail, ggf. SMS) an Segmente von Kundinnen, Tickets oder Vorstellungen inkl. Vorschau und Historie. Kampagnen-Analytics erg\u00e4nzen dies mit Performance nach dem Versand.<\/p>\n<h2>Empfehlungen<\/h2>\n<ul>\n<li>Segmente und dynamische Variablen vor dem Versand pr\u00fcfen;<\/li>\n<li>Bounces \u00fcberwachen, um Listenqualit\u00e4t zu erhalten;<\/li>\n<li>bei Bedarf mit kommerziellen Kennzahlen (Verk\u00e4ufe, Buchungen) abgleichen.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Die Nachverfolgung von E-Mail-Kampagnen b\u00fcndelt Kennzahlen: \u00d6ffnungsraten, Klicks, Abmeldungen und Bounces je Kampagne. Bezug zu gezieltem Versand Nachrichten in Kronos erlauben gezielte Kommunikation (E-Mail, ggf. SMS) an Segmente von Kundinnen, Tickets oder Vorstellungen inkl. Vorschau und Historie. Kampagnen-Analytics erg\u00e4nzen dies mit Performance nach dem Versand. Empfehlungen Segmente und dynamische Variablen vor dem Versand pr\u00fcfen; Bounces  [&#8230;]<\/p>\n","protected":false},"author":3,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[172],"ht-kb-tag":[],"class_list":["post-4701","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-outils-d-analyse"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/ht-kb\/4701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/comments?post=4701"}],"version-history":[{"count":1,"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/ht-kb\/4701\/revisions"}],"predecessor-version":[{"id":5078,"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/ht-kb\/4701\/revisions\/5078"}],"wp:attachment":[{"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/media?parent=4701"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/ht-kb-category?post=4701"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/ticketack.com\/de\/wp-json\/wp\/v2\/ht-kb-tag?post=4701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}